Wow! I’ve been away for awhile. For the past several months, I’ve been working with a colleague who owns a telemarketing company and was struggling with operations.
Based on my own past experience working in inside sales operations, I stepped in for the past few months as the Interim VP Operations. What I learned is how the other side of that particular business works – the good, the bad, and the ugly.
In the end, I realized an opportunity for Market Leader Solutions to be a more complete solutions provider. As Ralph Waldo Emerson said, “When talent and opportunity mesh, then you know you have found your vocation.”
At any given point, creating new and sustainable top-line revenue is one of the top 3 issues on any CEO’s mind: (http://www.marketingcharts.com/direct/ceos-top-concern-excellence-of-execution-1928/conference-board-ceo-top-10-challenges-united-statesjpg/ ). It doesn’t matter if the economy is up or if it’s down – increasing sales remains a high-profile issue.
What are the real options for driving new sales growth in a sustainable way? Is the wiser solution internal or external? The primary reasons for an internal solution are: more control, underutilized resources that can be successfully reallocated, and (possibly, though not always) less cost. By contrast, the reasons for an external solution relate to: scalability, managing costs, leveraging expertise, and leveraging your own time. Seems easy enough that the external solution should prevail, but there are problems, especially with outsourcing sales.
The second biggest problem for most B2B companies who choose to outsource sales in any capacity is in finding reliable solution providers for generating new sales growth, AND people who understand the big picture of business. In the majority of cases, these folks just aren’t geared toward high-level business growth or best practices of business management. The first biggest problem is slicing through the glut of frauds in the telemarketing business, but I digress…for now.
Beginning with our Virtual Inside Sales model, Market Leader Solutions is quickly becoming a complete business growth solution provider. We will leverage our business management, best recruiting practices, and inside sales knowledge to create a more complete solution driving toward market leadership for our clients.
Welcome to the next evolution of Market Leader Solutions.
Posts
Very cool to have you back Joseph!We have missed you. It sounds like your time away has been productive, enlightening, and stimulating. Perhaps even exposing you to a New Paradigm- no pun intended!
ReplyDeleteI look forward to hearing about where your adventures take you.